Is your Business Hiding in the internet equivalent of a Back Alley?
Chatting with artists and crafts people at a large juried show this past weekend, I heard the same complaint repeatedly. Many of the exhibiting artists said they would like to do less live shows and...
View ArticleOne of the biggest mistakes you can make on your Etsy or Artfire site:
Are you hurting the sales of your crafts by trying to be a “Jack-of-all-styles.” The past few days I’ve been perusing Etsy sites and noticed that many crafts-sellers make everything from textiles to...
View ArticleWho Wants What YOU Love to Create?
I’ve been receiving so many messages from artists and crafters about marketing and some surprise me. The tax and legal questions, I refer them to their accountant or attorney. Sales tax laws are...
View ArticleSteps you should take NOW to ensure your craft business will continue to...
I know you’re busy producing and and shipping your crafts for the holidays but if you don’t want your sales to dip drastically the first quarter of 2014, you need to do a little advanced planning....
View ArticleHow can you get guys to buy your handmade creations for Mother’s Day
Some of my male friends, relatives and readers may deny this, but let’s face it, most men don’t shop early. (they come up with excuses like “it’s more exciting right before insert holiday) when...
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Why your Art Needs a Story
As an artist, making each piece by hand, do you worry about competing with knock-offs made by children in China? Even if your designs are trademarked and copyrighted, you likely can’t afford the...
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